Pershore Plum Festival

Think Pershore, Think Purple, Think Plums



Pershore will be going plum crazy this summer as it endeavours to turn purple in celebration of the fruit that has made it so famous. An internationally acclaimed event, the Pershore Plum Festival is a unique and quirky event with activities to suit the whole family cumulating over August Bank Holiday Weekend!

This year the Festival is focusing heavily upon plum heritage and especially “How the Pershore Plum won the Great War”

Throughout the First World War food became a major issue with shortages spreading across Britain. In response to this the plums of Pershore were delivered around the country to be used to produce jams, chutneys and puddings and became a big contributor to the war effort. This was officially commemorated in 1927 when Great Western Railways named one of their trains – The Pershore Plum.


Sunday 3rd July

Plum Blossom Sunday, Angel Hotel


Plum celebrations begin this unique themed free music event providing the very best music of local area has to offer and the crowning of the 2016 Plum Princess and her attendants.


Tuesday 26th July

The Angel Hotel Pershore Plum Festival Race night

Resurrecting its prestigious racing history the Pershore Plum Festival Family Race night returns to Worcesters’ Pitchcroft racecourse. Featuring the historic Land O’Plums Chase you can expect an evening of exciting jumping action – be sure to enter the Purple outfit competition!


Thursday 11th, 18th & 25st August

Plum Coach Tours


Operated by Dudleys Coaches and The Evesham Vale Tour Guides these coach tours offer a unique experience for plum lovers of all ages with an exciting guided tour of the beautiful Georgian town of Pershore and its famous fruit.  To book your seat call 01386 792206


Thursday 25 August

The Pershore Plum 999 Bike Nite


The Plum Festival is pleased to announce their newest event – the 999 Bike Nite.  Featuring BIKES from all the emergency services, including the Midlands Air Ambulance. Whether you’re coming on a moped, motor bike, scooter, chopper or trike, everyone is welcome for a night of entertainment, fun, bikes and plummy food and drink….  Don’t forget to wear purple!


Saturday 27th – Monday 29th August

Plum Festival Bank Holiday Weekend


The culmination of the Plum Festival takes place over this Bank Holiday weekend. The Angel Hotel will be hosting the Big Plum, Beer, Food and Music Festival while Plum Alley and the rest of the Town will be bustling with plum products, tastings, plenty of entertainment and the judging of the purple show window competition.

A Heritage Exhibition will be taking place in the Town Hall over the weekend

Sunday brings the Family Fun Day full with entertainment for everyone; whether it’s the Plum Pooches dog show, the 10K Plum Plodders Race, Plummy Treats and entertainment or the new addition for this year – the Plum 5-a-side football tournament.

Bank Holiday Monday will once again be full of plummy pleasures providing a plum crazy day out for visitors coming from far and wide. Attractions throughout the town include: plum tastings, plum products, entertainment, classic cars, award winning farmers market, children’s entertainment zone, learning and development area, arts and crafts, plenty of stalls and a food village.


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